01 / 08
Website strategy & roadmap
A living plan tied to the outcomes the site exists to produce. The mission, not vanity numbers.
In practice
- Web strategy & roadmap
- Platform & CMS architecture
- Site architecture
- Decisions on record
Eduardo Almonte
Helping institutions become the trusted source in search and AI.
Web Strategy · Platform Stewardship · Search & AI Discovery
Eduardo Almonte
I design and build web platforms that turn marketing into a scalable, measurable system for growth.
I work across cultural institutions, nonprofits, and real estate, building structured platforms that support long-term growth and make it easier for audiences to engage.
How I workCapabilities
People work with me to
define the website strategy and roadmap
grow donors, leads, and signups
be found in search and cited by AI
keep the site fast and accessible
build it hands-on
scope and steer outside agencies
keep the whole team publishing
measure what matters
02 / 08
Qualified growth
Growth counted in qualified conversions: the inquiries, donors, and signups the mission actually needs, not raw traffic.
In practice
- Qualified conversions
- Conversion tracking
- CRM & giving integrations
- Donor & lead growth
03 / 08
Search & AI discovery
The goal moved from ranking first to being the source AI assistants cite. Citation visibility as a KPI; topics, not keywords.
In practice
- Technical SEO
- Structured data
- Answer engine visibility
- Discovery measurement
04 / 08
Site quality & accessibility
Fast, accessible, bilingual by design. A public website that isn't usable by everyone isn't finished.
In practice
- WCAG 2.2 baseline
- Front-end & accessibility
- Performance
- Bilingual by design
05 / 08
Hands-on execution
Strategy that ships because the strategist can build it. Webflow and front-end work done in-house, documented as it lands.
In practice
- Hands-on Webflow execution
- Front-end development
- Design systems
- Self-serve publishing
06 / 08
Development partnerships
When an outside agency or developer is the right call, I scope the work, write the brief, and hold the line on quality. What gets built, the institution owns.
In practice
- External agencies & developers
- No lock-in
- Clear documentation
- Team training
07 / 08
Governance & operations
Workflows that keep a team publishing: intake, lifecycle, documentation, honest audits. Confidence should be cheap.
In practice
- Content operations & governance
- Publishing standards
- Content audits
- Content lifecycle
08 / 08
Analytics & privacy
Tracking and dashboards tied to outcomes, instrumented with respect for the people being measured.
In practice
- GA4 & Google Tag Manager
- Search Console & BigQuery
- Privacy-aware instrumentation
- Honest measurement
About
For more than a decade, institutions have trusted me to build and run the websites they rely on to serve the public.
Through every transition
Mobile in 2011. AI today. I've spent my career helping institutions adapt as the web evolves, from responsive design to AI-assisted discovery.
Better systems. Better teams.
Governance, documentation, and publishing standards reduce complexity so teams can focus on the work that matters.
Beyond the browser
Photography, video, live events, theater, and digital campaigns shape how I think about audience and communication. The person building the platform has stood on the stage it serves.
